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Blue Apron teams up with Yummly to deliver fresh ingredients and recipes to home chefs

FBR Staff Writer Published 09 October 2015

Yummly, the food discovery platform, has partnered with Blue Apron, the nation's leading fresh ingredient and recipe delivery service, to provide Yummly users with everything they need to make incredible meals at home.

Through this partnership, Yummly users will see upcoming Blue Apron recipes that match their taste preferences in their personalized app's Homefeed. Users can then sign up for Blue Apron to receive all the ingredients they need to cook these recipes at home. By pairing Yummly's data-driven and personalized approach with Blue Apron's easy-to-follow recipes and fresh ingredients, users now have the ability to both discover and cook meals that are best suited to their tastes.

"According to NPD, consumers are interested in cooking more at home with fresh ingredients. We see an opportunity for food companies to help consumers expand their home cooking repertoire by bringing new flavors and experiences to the forefront," said Brian Witlin, COO of Yummly. "Our partnership with Blue Apron will allow our users to take action on what they want for dinner, learn new cooking styles and try new cuisines that are matched to their taste preferences -- effectively reducing the friction of making an amazing home cooked meal."

Blue Apron creates 10 new recipes each week based on what's in season, and delivers all the fresh, pre-portioned ingredients needed to cook these meals at home. It recently debuted the Blue Apron app for iPhone, which features Blue Apron's full catalog of recipes, quick cooking video tutorials, ingredient features, and custom photo filters and effects.

"Following the launch of our app for iPhone, our partnership with Yummly enhances our mobile strategy and allows us to reach a new audience of highly engaged customers who are interested in home cooking," said Ilia Papas, CTO and Co-Founder of Blue Apron. "We're excited to take another step in furthering our mission of making incredible home cooking accessible to everyone."



Source: Company Press Release