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Glanbia to distribute ChromaDex's antioxidant compound

Andrew Bryan Published 25 January 2012

ChromaDex, a natural products company and marketer of its branded patent-pending pterostilbene - pTeroPure, has signed an agreement with Glanbia Nutritionals for the distribution of pTeroPure.

Under the agreement, Glanbia Nutritionals will serve as the primary distributor of pTeroPure in North America.

According to ChromaDex, pTeroPure is a proprietary, nature-identical formulation of the antioxidant compound pterostilbene, which is found naturally in blueberries. Pterostilbene has superior biological activity, better oral bioavailability and metabolizes more slowly in the body than other polyphenols.

In addition, the formulation has shown promise for supporting cardiovascular health, cognitive function and anti-aging.

Glanbia Nutritionals CEO Richard Hazel said that ChromaDex's pTeroPure is an excellent addition to the company's product portfolio due to its superior bioavailability and range of potential health benefits.

"The new distribution agreement will allow us to utilize our extensive market experience and national sales resources towards promoting ChromaDex's innovative new product line and will benefit Glanbia Nutritionals by strengthening our position as a leader in the ingredients industry," Hazel added.

Glanbia Nutritionals is a division of Ireland-based Glanbia, an international nutritional solutions and cheese group. The group has 4,300 employees worldwide, with operations in Ireland, the UK, Germany, USA, Canada, Mexico and China.

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